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SEO 

How does EMA approach SEO?

Whether you are a store front in a city, a physical office location, or operate out of your truck, you can benefit from from implementing SEO. Using SEO as a part of your business strategy enables your business to get seen by people who are already searching for your product or services in your area. These searches are 80% of people who are ready to spend money, as they are actively seeking out a product or company.

In order to be a business that is scene by these customers, you have to show up in search results! The best way to do this is to have a local SEO strategy and be consistent long term!

  • 49% of all google searches are local

  • 74% of local searches click a business within 7 miles

  • 89% of searches on a mobile device end up in visiting or calling the business within 36 hours

What SEO approach is best for your business?

On-Page SEO: This involves optimizing the content and structure of individual web pages to improve their visibility and ranking in search engine results. Services may include keyword research, meta tag optimization, URL structuring, content optimization, and internal linking.

Off-Page SEO: Off-page SEO focuses on improving a website's online reputation and authority through external factors. This includes activities such as link building, guest blogging, social bookmarking, online directory submissions, and influencer outreach.

Technical SEO: Technical SEO involves optimizing the technical aspects of a website to ensure that search engines can crawl, index, and understand its content effectively. This can include optimizing website speed, implementing structured data markup, fixing broken links, improving mobile-friendliness, and enhancing site architecture.

Local SEO: Local SEO services target businesses with a physical location or those serving specific geographic areas. This includes optimizing business listings on platforms like Google My Business, managing customer reviews, optimizing local keywords, and ensuring consistent NAP (Name, Address, Phone number) information across directories.

E-commerce SEO: E-commerce SEO focuses on optimizing online stores to improve visibility and increase sales. It may involve keyword optimization for product pages, optimizing product descriptions, enhancing site navigation, managing duplicate content, and improving user experience for conversion optimization.

SEO Audits: Conducting comprehensive SEO audits helps identify areas of improvement and develop effective strategies. Audits typically involve evaluating on-page and off-page factors, technical issues, site structure, keyword analysis, competitor analysis, and providing actionable recommendations.

Content Marketing: Offering content marketing as part of your SEO services can help clients develop high-quality, optimized content that resonates with their target audience. This includes creating blog posts, articles, infographics, videos, and other valuable content to attract organic traffic and build brand authority.

SEO Reporting and Analytics: Providing regular reporting and analytics helps clients understand the impact of your SEO efforts. This includes tracking keyword rankings, website traffic, user behavior, conversion rates, and providing insightful reports to measure the success of the SEO strategies implemented.

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